Marketing Manager, Toy Marketing - Innovation
Mattel
About this role
A Manager, Toy Marketing – Innovation at Mattel leads toy line development for new brands, focusing on product and packaging strategy, business planning, asset creation, and commercialization. The role involves strategic brand building, cross-functional collaboration, and ensuring scalable, long-term growth for new brands.
Skills
Qualifications
About Mattel
mattel.comMattel is a global toy company that designs, manufactures, and markets toys, games, and family products, best known for iconic brands such as Barbie, Hot Wheels, Fisher‑Price, American Girl, and UNO. The company builds play experiences across physical products, digital offerings, licensing, and entertainment to inspire imagination and support childhood development. Founded in 1945 and headquartered in El Segundo, California, Mattel sells worldwide through retail partners and direct‑to‑consumer channels. Its stated mission is to empower the next generation to explore the wonder of childhood and reach their full potential.
About Mattel
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Mattel.
Salary
$85k – $110k
per year