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Marketing Manager at Smart Care - ApplyBlast

Marketing Manager

Smart Care

5 months ago

2.8 on Glassdoor

Wisconsin

Onsite

Full Time

Senior

0 applicants

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About this role

A Marketing Specialist executes and optimizes marketing programs to drive brand awareness, lead generation, and customer engagement, collaborating with cross-functional teams to deliver integrated campaigns across digital and traditional channels.

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns
Develop and manage marketing content including emails, website pages, case studies, blogs, and sales materials
Plan and support industry trade shows, conferences, and customer events
Manage and optimize digital channels including website, SEO/SEM, paid media, and social media
Track and analyze key performance indicators (KPIs) such as leads, conversion rates, engagement, and ROI

Skills

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field2–5 years of experience in marketing or related role (B2B experience preferred)Strong project management and organizational skillsExperience with digital marketing tools (e.g., CRM, marketing automation, Google Analytics)Excellent written and verbal communication skills