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Marketing Manager at University of Wisconsin–Madison - ApplyBlast

Marketing Manager

University of Wisconsin–Madison

19 days ago

2.5 on Glassdoor

Madison, Wisconsin, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Social Media Marketing Strategy Assistant Director curates, plans, and posts engaging content across various social media platforms while developing cohesive strategies that align with brand identity. This role collaborates with marketing and creative teams to design visually appealing posts, plan content, and leverage paid media tools to drive engagement and revenue. The position also involves managing budgets, tracking campaign success, and supporting internal brand storytelling initiatives.

Responsibilities

Develop and execute social media marketing strategies across multiple platforms
Manage paid media campaigns and optimize content based on performance metrics
Collaborate with creative teams to design brand-consistent visual content

Skills

About University of Wisconsin–Madison

wisc.edu

University of Wisconsin–Madison is a public, top-ranked research university located in Madison, Wisconsin. Founded in 1849, UW–Madison offers a broad range of undergraduate, graduate, and professional programs and supports extensive research, teaching, and public service across many disciplines. The campus combines strong academic departments, research centers, and experiential learning opportunities to serve students, faculty, and the wider community. UW–Madison is committed to discovery, innovation, and community engagement at local and global levels.