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Marketing Mix Modelling Analyst at HP - ApplyBlast

Marketing Mix Modelling Analyst

3 months ago

3.7 on Glassdoor

Bengaluru, Karnataka, India

Onsite

Full Time

Senior

0 applicants

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About this role

A Marketing Mix Modelling Analyst at HP supports the APJ region by translating advanced analytics model outputs into actionable business recommendations for marketing and category teams. The role involves partnering with stakeholders to influence budget allocation, media strategy, and investment decisions while validating model assumptions and synthesizing complex data into clear narratives.

Responsibilities

Translate Marketing Mix Model outputs into actionable business recommendations
Partner with marketing leaders to shape budget allocation and media strategy
Validate model assumptions and ensure results are robust and credible
Synthesize complex analytical outputs into clear narratives for senior stakeholders
Evaluate marketing investments using MMM outputs and complementary measurement approaches