Marketing Mix Modelling Consultant Manager - MEFF Consulting (Media Analytics)
NielsenIQ
About this role
The Media Analytics Consultant is responsible for developing and implementing analytics solutions for NIQ client organizations in the media effectiveness space, working with major FMCG and Tech Durable companies to influence their media investment strategies. The role involves managing client engagements, coordinating resources, and delivering insights related to social, digital, and traditional media activities.
Skills
About NielsenIQ
nielseniq.comNielsenIQ (NIQ) is a global consumer intelligence and market measurement company that delivers "The Full View™" of consumer behavior. It combines retail sales, point-of-sale, e‑commerce and consumer panel data to provide comprehensive market research, category measurement and benchmarking across geographies. NIQ pairs that data with advanced analytics, predictive modeling and SaaS platforms to help CPGs, retailers and manufacturers identify growth opportunities, optimize assortment and pricing, and track performance. It also provides advisory and insights services to support innovation, media and shopper strategies.
About NielsenIQ
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for NielsenIQ.
Salary
$119k – $159k
per year