Marketing Operations Manager, DTC

A Marketing Operations Manager at the Healthy Back Institute drives cross-functional execution for marketing campaigns, CRO testing, and product launches within a direct-to-consumer DTC environment. The role serves as a company-wide expert in operational processes, bridging gaps between marketing, product, technology, and customer success to ensure timely delivery of initiatives. Responsibilities include managing project timelines, coordinating automated email and SMS workflows, and supporting the company's migration to a new SaaS commerce platform.