Marketing Operations Specialist

About this role

Responsibilities

• Design, build, code, and deploy complex multi-step marketing journeys and automated workflows using platforms such as Salesforce Marketing Cloud (SFMC) and other marketing automation tools.
• Develop, troubleshoot, and optimize automation workflows, resolving failures in live campaigns and high-volume marketing operations.
• Create and maintain advanced personalization logic using AMPscript, SSJS, and conditional content to improve customer experience and reduce manual processes.
• Design and optimize complex SQL queries, segmentation logic, and data extensions to support personalized and scalable campaigns.
• Support API integrations and automated data synchronization across marketing platforms and customer data ecosystems.