Marketing Performance Analyst Sr. - CRM

The Marketing Performance Analyst Sr. - CRM role at Decolar focuses on developing analytical models to support strategic investment decisions and optimizing media performance across online and offline channels. The position involves analyzing business metrics such as ROI, CAC, and sales, while identifying opportunities to improve the acquisition funnel and manage sales levers like promotions and coupons. This role requires strong analytical skills, proficiency in SQL and data visualization tools, and the ability to collaborate with cross-functional teams to drive growth and profitability.