Marketing Performance Senior Analyst

The Economist Group

2 months ago

London, United Kingdom

Hybrid

Full Time

Medior

1 applicant

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About this role

The Marketing Performance Analyst provides analytical insight to optimise media performance and support long-term brand equity growth, using econometric and marketing mix model outputs to inform budget allocation and planning. The role synthesises short-term performance measurement with long-term brand impact assessment and translates model results into clear strategic recommendations. The analyst partners with marketing, finance, data teams and external partners to ensure model outputs are trusted and used in decision-making.

Skills

About The Economist Group

economistgroup.com

The Economist Group is a global media and intelligence company best known for The Economist magazine and a family of brands that deliver authoritative analysis on international business, politics and world affairs. It combines subscription journalism with data-driven research and forecasting (notably the Economist Intelligence Unit and Economist Impact), plus events, custom research and commercial content services to help organisations make strategic decisions. The Group serves a global audience of business and policy leaders, positioning itself as an independent, evidence-led partner for insight, forecasting and thought leadership.