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Marketing Planning Manager - GI Prima at Abbott Laboratories - ApplyBlast

Marketing Planning Manager - GI Prima

Abbott Laboratories

4 months ago

3.7 on Glassdoor

Mumbai, India

Hybrid

Full Time

Senior

0 applicants

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About this role

This role leads marketing and sales strategies for a critical brand within Abbott India's product portfolio, specifically focusing on complex medico-marketing initiatives. The incumbent manages the full product lifecycle from market research and pricing to advertising campaigns while collaborating across internal teams like R&D and production. Key duties include analyzing market trends, preparing sales forecasts, and liaising with advertising specialists to drive commercial objectives and market share growth.

Responsibilities

Lead medico-marketing initiatives and campaign plans for critical brand portfolio
Conduct market research and oversee product development and pricing strategies
Monitor sales performance, analyze trends, and identify market opportunities
Collaborate with R&D and production teams to implement strategic changes
Prepare sales forecasts and budgets while managing costs and revenue

Skills

Qualifications

Master's Degree in MarketingAssociate's Degree in Marketing

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.