Marketing Planning Strategist
GEHA Health(20 days ago)
About this role
The Planning Strategist at G.E.H.A. is responsible for go-to-market planning and market positioning for one or more medical and dental product lines serving federal employees and retirees. The role emphasizes leveraging consumer insights and strategic planning to drive product growth and market differentiation.
Required Skills
- Go-To-Market
- Strategic Planning
- Forecasting
- Media Planning
- Direct Response
- Consumer Insights
- Cross-Functional Leadership
- Multi-Channel Marketing
- Segmentation
- Performance Marketing
+4 more
Qualifications
- Bachelor's Degree
- Master's Degree Preferred
About GEHA Health
geha.comGEHA has served 2 million federal employees, military retirees and their families for 87 years. We deliver valuable benefits that make a difference in communities nationwide.
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