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Marketing Platform Auto Senior Analyst at Accenture - ApplyBlast

Marketing Platform Auto Senior Analyst

Accenture

4 months ago

3.9 on Glassdoor

Mumbai, Maharashtra

Onsite

Full Time

Senior

0 applicants

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About this role

This role involves owning the end-to-end execution of automated marketing campaigns within the Salesforce Marketing Cloud platform for a specific business region. Key duties include managing omnichannel campaign setups, executing consumer segmentation strategies, and ensuring strict adherence to global governance standards. Analysts will also perform quality assurance checks, track campaign performance KPIs, and collaborate with cross-functional teams to optimize customer journey effectiveness.

Responsibilities

Own end-to-end execution of automated regional marketing campaigns
Manage omnichannel campaign setup and consumer segmentation deployment
Perform rigorous quality assurance checks on campaign logic and compliance
Track and report campaign performance KPIs using analytics dashboards
Collaborate with cross-functional teams to optimize journey effectiveness

Skills

About Accenture

accenture.com

Headquarters

Canal Harbour, Westmeath, Ireland

Company Size

10001+ employees

Founded

1989

View Profile

Accenture is a global professional services company providing consulting, technology, operations and digital transformation services to organizations worldwide.