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Marketing Platform Auto Senior Analyst at Accenture - ApplyBlast

Marketing Platform Auto Senior Analyst

Accenture

4 months ago

3.9 on Glassdoor

Navi Mumbai

Onsite

Full Time

Senior

0 applicants

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About this role

The CRM Data & Tech Executive ensures the data health, platform integrity, and governance of CRM and marketing automation systems within a specific region. Reporting to the Area Consumer Experience Manager, this role manages consumer databases, executes data cleaning, and orchestrates integrations to ensure accurate, compliant, and optimized automated consumer journeys.

Responsibilities

Manage and maintain regional consumer databases to ensure data integrity.
Execute audience segmentation logic and set rules for marketing workflows.
Troubleshoot data issues within CRM platforms and ensure regulatory compliance.
Orchestrate data integrations from external sources into the marketing platform.
Support platform governance and act as the single point of contact for technical issues.

Skills

Qualifications

BS in MarketingDigital Marketing Certificate

About Accenture

accenture.com

Headquarters

Canal Harbour, Westmeath, Ireland

Company Size

10001+ employees

Founded

1989

View Profile

Accenture is a global professional services company providing consulting, technology, operations and digital transformation services to organizations worldwide.