Marketing Science Analyst – Media Marketing Science (B2B Focus)
Critical Mass(27 days ago)
About this role
The Marketing Science Analyst supports the design and execution of measurement strategies, analytics, and content intelligence programs to improve media performance in B2B environments. This role helps ensure marketing investments are measurable, transparent, and continuously improved by contributing to data integration, reporting, and analytics initiatives. The position is an early-career opportunity (1–3 years experience) that works closely with senior analysts and cross-functional teams to connect media measurement to business outcomes.
Required Skills
- Measurement Strategy
- Baseline Development
- Content Intelligence
- Insights Delivery
- Reporting
- Forecasting
- Statistical Modeling
- Machine Learning
- Personalization
- Lead Scoring
+7 more
Qualifications
- BS in Quantitative Field
- MS Preferred
About Critical Mass
criticalmass.comCritical Mass is an award‑winning, full‑service digital experience design and marketing agency founded in 1995 and headquartered in Calgary, Canada. With a relentless focus on the customer, they combine strategy, design, technology and marketing to create digital products and experiences that drive business growth. Critical Mass serves global clients from offices across the US, UK, Hong Kong and South America.
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