Marketing Science Senior Analyst – Media Marketing Science (B2B Focus)
Critical Mass(27 days ago)
About this role
A Marketing Science Senior Analyst role focused on ensuring media investments are measurable and tied to business outcomes in B2B environments. The position works closely with stakeholders to translate objectives into measurable KPIs, supports enterprise clients with analytics and insights, and drives continuous optimization and learning to improve campaign performance and growth.
Required Skills
- Measurement Strategy
- Content Intelligence
- Advanced Analytics
- Learning Programs
- Data Integration
- Dashboarding
- Tagging
- Anomaly Detection
- QA
- Machine Learning
+18 more
Qualifications
- B.S. Degree (Quantitative Field)
- M.S. Preferred
About Critical Mass
criticalmass.comCritical Mass is an award‑winning, full‑service digital experience design and marketing agency founded in 1995 and headquartered in Calgary, Canada. With a relentless focus on the customer, they combine strategy, design, technology and marketing to create digital products and experiences that drive business growth. Critical Mass serves global clients from offices across the US, UK, Hong Kong and South America.
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