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Marketing Specialist at Caterpillar - ApplyBlast

Marketing Specialist

Caterpillar

3 days ago

4.0 on Glassdoor

Yokohama, Kanagawa, Japan

Onsite

Full Time

Senior

1 applicant

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About this role

The Marketing Specialist role at Caterpillar Inc. involves developing and executing aftermarket strategies for Wear products across Australia, New Zealand, and Japan to drive sales growth. The position serves as a key interface between regional sales teams, dealers, and global support, translating market insights into practical commercial solutions. This role focuses on strengthening dealer capabilities and supporting long-term aftermarket growth through strategic planning and cross-functional collaboration.

Responsibilities

Develop and execute aftermarket strategies for Wear across Australia, New Zealand and Japan
Identify aftermarket growth opportunities and develop regional strategies to address market barriers
Provide guidance and training to ASRs on Wear products, solutions, and growth opportunities

Skills

About Caterpillar

caterpillar.com

Headquarters

Irving, Texas, United States

Company Size

10001+ employees

Founded

1925

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Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.