Marketing Strategist

Branch Metrics(8 days ago)

RemoteFull TimeSenior$145,000 - $155,000Marketing

About this role

A Marketing Strategist at Branch leads the development and integrated marketing approach for specific industry verticals, shaping how Branch is perceived by target decision-makers. The role focuses on positioning Branch as a category leader and trusted partner for workforce payments through market insights and strategic brand direction. This position supports company growth by translating vertical-specific understanding into high-level strategy and messaging.

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Required Skills

Strategic Marketing
Messaging
Market Research
Brand Positioning
Thought Leadership
ABM
Campaign Management
Budget Management
Analytics

About Branch Metrics

branch.io

Branch is a mobile measurement and deep-linking platform that unifies user experience and attribution across devices and channels. It provides mobile attribution, app analytics, and seamless deep-link solutions to help enterprises measure campaigns, attribute installs and engagement, and route users to the right in‑app content. Branch offers SDKs, APIs, and integrations with ad partners and analytics tools to simplify instrumentation and data flow. Companies use Branch to improve acquisition, user routing, and retention with reliable cross-platform attribution and analytics.