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Marketing Technology Integration Lead (Martech) at Ipsen - ApplyBlast

Marketing Technology Integration Lead (Martech)

Ipsen

4 months ago

4.1 on Glassdoor

Cambridge, US

Onsite

Full Time

Senior

0 applicants

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About this role

As a Marketing Technology Integration Lead at Ipsen Pharma, you will design and optimize the MarTech ecosystem to deliver personalized, compliant, omnichannel experiences for consumers and providers. This role serves as a strategic integrator across CMS, CRM, and marketing automation platforms to ensure seamless data governance, content delivery, and campaign activation. You will collaborate with Marketing, IT, and Data teams to translate business requirements into scalable technical solutions while adhering to strict privacy regulations such as GDPR and CPRA.

Responsibilities

Lead implementation of MarTech platforms for consumer and provider-facing content
Own integration across CMS, CRM, and marketing automation tools
Translate marketing requirements into scalable technical solutions ensuring data quality
Establish governance frameworks for content privacy and regulatory compliance
Coordinate cross-functional execution between marketing, IT, and analytics teams

Skills

Qualifications

Bachelor's degree in Engineering, Computer Science, or Business Information Systems6+ years of experience in MarTech implementation or integration10+ years of overall experience in a related technical or data field