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Marketing Technology Lead at Lyft - ApplyBlast

Marketing Technology Lead

Lyft

1 month ago

4.1 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

1 applicant

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About this role

Lyft is seeking a Marketing Technology Lead to own and evolve its B2B marketing technology stack, overseeing solution design, architecture, and data models that support lead-to-opportunity workflows. The role involves hands‑on configuration of HubSpot, integration with CRM and data platforms, and driving AI‑enabled enhancements while collaborating with Marketing Operations, Sales, Privacy, Legal, and Data teams.

Responsibilities

Own and lead design of B2B marketing technology stack
Drive AI integration and automation across lead lifecycle
Manage roadmap, governance, and cross‑functional stakeholder communication

Skills

Qualifications

Bachelor's degree in Business, Information Systems, Computer Science or related fieldHubSpot platform certification

About Lyft

lyft.com

Headquarters

San Francisco, California, United States

Company Size

5001-10000 employees

Founded

2012

View Profile

Lyft is a mobility platform that connects riders with drivers through a mobile app for on-demand rides and also offers scooters, e-bikes, and bikeshare services. Riders can request trips, view fare details and local pricing, while drivers earn on flexible, independent terms. The company emphasizes convenience, safety guidance, and app-based features like promotions, booking, and micromobility access. Lyft operates across many U.S. and Canadian cities to provide affordable, short-trip transportation options.