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Marketing Technology Manager at SIXT Autovermietung - ApplyBlast

Marketing Technology Manager

SIXT Autovermietung

10 hours ago

Lisbon, Lisbon, Portugal

Hybrid

Full Time

Manager

0 applicants

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About this role

The Marketing Technology Manager will own the strategy and hands-on implementation of tracking solutions for online marketing, ensuring data quality and accuracy to power key initiatives. This role involves collaborating with a MarTech engineer to manage pixel tracking and attribution tools, while acting as a trusted advisor for broader data and platform strategy. The position requires defining business requirements, implementing tracking technologies, and ensuring compliance with privacy regulations.

Responsibilities

Own and manage implementation and optimization of key marketing technology tools
Design and implement web analytics technologies and tracking solutions
Define business requirements and collaborate with engineers for tracking implementation