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Marketing Value Specialist at Roche - ApplyBlast

Marketing Value Specialist

Roche

3 months ago

4.1 on Glassdoor

Lima, Peru

Onsite

Full Time

Senior

0 applicants

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About this role

As a Marketing Value Specialist at Roche, you will drive commercial strategies for the Lung, Hepatocarcinoma, and Colon portfolios in Peru by connecting clinical advancements with patient access. You will design 360-degree Go-to-Market plans, manage value-based access for payers, optimize budgets, and foster relationships with key opinion leaders to support product launches and market growth.

Responsibilities

Design and execute 360-degree Go-to-Market strategies for specific therapeutic portfolios
Co-create value-based access plans for private insurers and public institutions
Optimize OPEX budgets and manage demand forecasting across channels
Build relationships with Key Opinion Leaders and medical societies
Develop compliant promotional materials using Veeva systems

Skills

Qualifications

Bachelor's degree in Marketing, Business Administration, Economics, or EngineeringMBA preferredExperience in specialty marketingExperience in Oncology preferredIntermediate to advanced English proficiency

About Roche

roche.com

Headquarters

Basel, Basel-Stadt, Switzerland

Company Size

10001+ employees

Founded

1896

View Profile

As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.