MarTech Engineer (Senior Marketing Technology Manager)

Better(26 days ago)

Irving, TXOnsiteFull TimeSenior$125,104 - $168,714 (estimated)Marketing

About this role

This role is a marketing technology and analytics specialist focused on building and maintaining reliable, privacy-compliant tracking and attribution across Better’s digital marketing ecosystem. The position owns end-to-end marketing data infrastructure, ensuring accurate conversion analytics and unified event taxonomy across web, CRM, and ad platforms. It serves as a technical bridge between marketing and engineering, managing integrations, data pipelines, and troubleshooting live tracking issues. The role is ideal for someone with an engineering-oriented background who wants to apply technical skills to drive measurable marketing performance.

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Required Skills

Conversion Tracking
Analytics Management
Data Pipeline Optimization
Attribution Management
Google Tag Manager
Marketing Pixels
Server-Side Tracking
Client-Side Tracking
Meta Platforms
Google Ads

+24 more

Qualifications

6+ years Professional Experience in Digital Marketing/Technology/Engineering

About Better

better.com

Better (Better Mortgage / Better.com) is a digital direct mortgage lender that delivers an online, AI-powered mortgage experience focused on speed, transparency, and customer support. It offers home loans, refinancing, and related services—branded offerings include Better Mortgage, Better Cover, Better Settlement Services, and Better Real Estate—through a streamlined platform. Headquartered in New York City, the company serves customers across the U.S. using technology to simplify application, underwriting, and closing.