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MarTech Platforms Lead at Citi - ApplyBlast

MarTech Platforms Lead

Citi

5 months ago

3.6 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

Citi is launching a new media offering through Citi Ads, seeking a dedicated MarTech Product lead to drive and implement best-in-class marketing data platforms and tools that support its Commerce Media business with data, content, orchestration, and ad delivery capabilities.

Responsibilities

Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations
Develop and communicate a strategic roadmap for Commerce Media capabilities
Steer the design, development, testing, deployment, and maintenance of the platforms
Partner with stakeholders from marketing, IT, and product teams
Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning

Skills

Qualifications

Bachelor’s/University degree, Master’s degree preferred

About Citi

citi.com

Company Size

1-10 employees

Founded

2025

View Profile

Citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.