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MBA Brand Management Intern at Ocean Spray - ApplyBlast

MBA Brand Management Intern

Ocean Spray

1 month ago

3.4 on Glassdoor

Lakeville, Massachusetts, United States

Onsite

Internship

Intern

0 applicants

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About this role

Ocean Spray Cranberries, Inc. is seeking a motivated MBA or Master's student for a summer internship within its Brand Management team. This role focuses on driving brand strategy, innovation, and growth through consumer insights, market research, and cross-functional collaboration. The intern will support strategic decision-making and present findings to senior leadership.

Responsibilities

Conduct consumer, market, and competitive research to identify growth opportunities
Analyze business and consumer data to develop strategic recommendations
Support demand forecasting and innovation pipeline assessments for new product launches

Skills

Qualifications

MBAMaster's degree

About Ocean Spray

oceanspray.com

Headquarters

Middleboro, Massachusetts, United States

Company Size

1001-5000 employees

Founded

1930

View Profile

Ocean Spray is a cooperative of cranberry growers founded in 1930. It produces juices, dried cranberries (Craisins), sauces, fresh fruit, and other cranberry-based foods and beverages, marketed worldwide under the Ocean Spray brand. It operates in the consumer packaged goods and food and beverage industry.