Media Analyst - Tommy Hilfiger
PVH(3 months ago)
About this role
The Digital Media & Marketing Analyst on the Americas Media team will gather, analyze, and interpret data from digital marketing channels to inform strategy and optimize campaign performance across the US and Canada. The role partners with internal marketing, ecommerce, retail and wholesale teams and an external media agency to develop data-driven insights and recommendations that drive business growth and improve ROI.
Required Skills
- Web Analytics
- Ad Tech
- Data Analysis
- Reporting
- A/B Testing
- Data Visualization
- Attribution Modeling
- Marketing Strategy
- Communication
- Experimentation
Qualifications
- Bachelor’s Degree in Quantitative Field (Preferred)
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