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Media & Digital Marketing Manager at Philips - ApplyBlast

Media & Digital Marketing Manager

Philips

1 month ago

3.8 on Glassdoor

Istanbul, Turkey

Hybrid

Full Time

Manager

0 applicants

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About this role

The Media & Digital Marketing Manager leads Philips Personal Health Türkiye's integrated media strategy and consumer engagement across paid, owned, and earned channels. This role drives brand growth, consumer demand generation, and commercial performance by orchestrating offline and digital media investments throughout the consumer journey. The position serves as the single point of accountability for media planning, digital engagement, retail media, and marketing effectiveness.

Responsibilities

Develop and execute annual integrated media strategy across all Personal Health categories
Lead performance marketing across Search, Social, Programmatic, Video, Display, and Retail Media
Translate consumer and shopper insights into actionable media strategies and monitor campaign effectiveness

Skills

About Philips

philips.com

Headquarters

Amsterdam, North Holland, Netherlands

Company Size

10001+ employees

Founded

1891

View Profile

Learn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.