Media Director, Planning
Critical Mass
About this role
Senior leadership role within an agency media practice responsible for shaping and guiding the organization’s approach to national, performance-driven campaigns. The position emphasizes strategic direction, cross-functional collaboration, client partnership, and development of the media team while leveraging data and industry insight to drive business outcomes.
Skills
About Critical Mass
criticalmass.comCritical Mass is an award‑winning, full‑service digital experience design and marketing agency founded in 1995 and headquartered in Calgary, Canada. With a relentless focus on the customer, they combine strategy, design, technology and marketing to create digital products and experiences that drive business growth. Critical Mass serves global clients from offices across the US, UK, Hong Kong and South America.
Recent company news
InvestopediaUnderstanding Business Critical Mass: Key Insights and Examples
Dec 5, 2025
DigidayCritical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
1 month ago
CampaignOmnicom folds MRM into Rapp and Critical Mass
1 week ago
The Arkansas Democrat-GazetteCRITICAL MASS | OPINION: Flattop guitar dominates a century later
4 weeks ago
Cox Automotive Inc.EV Inventory Reaches Critical Mass in U.S.
Sep 16, 2025
About Critical Mass
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Critical Mass.
Salary
$99k – $117k
per year
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