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© All Rights Reserved. ApplyBlast.com
NielsenIQ
The Media Effectiveness Development Lead drives the growth of the Marketing Effectiveness business in Western Europe by identifying and developing opportunities for Media Mix Modeling (MMM) and media experimentation solutions. This role involves collaborating with commercial teams, advising clients on how to leverage marketing effectiveness solutions, and promoting these solutions through strategic presentations and thought leadership. The position requires a results-oriented professional with extensive experience in direct sales, consultative selling, and media performance evaluation to achieve revenue targets and enhance client adoption.
Headquarters
Chicago, Illinois, United States
Company Size
10001+ employees
Founded
1923
NielsenIQ (NIQ) is a global consumer intelligence and market measurement company that delivers "The Full View™" of consumer behavior. It combines retail sales, point-of-sale, e‑commerce and consumer panel data to provide comprehensive market research, category measurement and benchmarking across geographies. NIQ pairs that data with advanced analytics, predictive modeling and SaaS platforms to help CPGs, retailers and manufacturers identify growth opportunities, optimize assortment and pricing, and track performance. It also provides advisory and insights services to support innovation, media and shopper strategies.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for NielsenIQ.
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