Media Effectiveness Manager
dentsu USA(27 days ago)
About this role
iProspect is a global digital-first media agency focused on performance-driven brand building. The Media Effectiveness Manager will join a newly built data & analytics team to support a new global client, working hands-on in data, digital and measurement to drive media investment effectiveness and optimisation. The role contributes to the agency’s data-led offerings across the group and helps shape analytical solutions and strategic roadmaps.
Required Skills
- Media Planning
- Performance Media
- Data Analytics
- Marketing Mix Modeling
- Google Marketing
- AdServer
- Bid Management
- Audience Segmentation
- Data Visualization
- Reporting
+3 more
About dentsu USA
dentsu.comDentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.
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