Media Executive (Business Development) - WSFA

The Media Executive (Business Development) at WSFA 12 News drives integrated marketing and advertising strategies to help clients acquire and retain customers while growing the station's broadcast and digital revenue share. This role involves managing the full sales cycle, building and forecasting a consistent revenue pipeline, and providing expert marketing consultancy to establish long-lasting client relationships. The position requires collaborating across departments and utilizing CRM tools to manage a book of business focused on retention and growth.