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Media Lead - Broadcast at Kohl's - ApplyBlast

Media Lead - Broadcast

Kohl's

4 months ago

3.3 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

This role leads media campaign reporting, analysis, and budgeting for Broadcast, Connected TV, and Audio channels within the Corporate Office. Responsibilities include managing cross-functional collaboration to ensure campaign integrity while optimizing media plans based on performance metrics like CPMs and TRPs. The position involves mentoring team members and driving process improvements through strong analytical capabilities.

Responsibilities

Lead media campaign reporting, analysis, and budgeting across multiple channels
Optimize media plans using performance metrics such as CPMs and TRPs
Collaborate with agencies and internal teams to ensure timely campaign execution
Analyze marketing mix modeling data to improve return on investment
Mentor coordinators and lead process improvement initiatives for media teams

Skills

Qualifications

Bachelor’s degree in Communications, Journalism, Advertising, Marketing

About Kohl's

kohls.com

Headquarters

Menomonee Falls, Wisconsin, United States

Company Size

10001+ employees

Founded

1962

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Enjoy free shipping and easy returns every day at Kohl's! Find great savings on clothing, shoes, toys, home décor, appliances and electronics for the whole family.