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Media Planning Manager at Citi - ApplyBlast

Media Planning Manager

Citi

7 days ago

3.6 on Glassdoor

New York, New York, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Media Planning Manager develops and executes integrated media plans that align advertiser goals with Citi's first-party data and media capabilities. This role translates campaign briefs into tactical plans while ensuring feasibility and performance through collaboration with cross-functional teams. The position partners with Sales, Ad Operations, Product, and Analytics to optimize campaigns and drive measurable impact for advertisers.

Responsibilities

Develop end-to-end media plans including audience strategy and budget allocation
Translate advertiser objectives into actionable media recommendations and plans
Monitor campaign performance and optimize against KPIs like ROAS and conversion

Skills

About Citi

citi.com

Company Size

1-10 employees

Founded

2025

View Profile

Citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.