Media Specialist, Digital performance
Canadian Tire(1 month ago)
About this role
The Media Specialist – Digital Performance leads strategic oversight and day-to-day execution of performance media campaigns (SEM, social, display) for Sports Experts banners. The role partners with external agencies and internal teams to align media strategy with business objectives, manage budgets, and analyze campaign results to drive continuous optimization and innovation.
Required Skills
- Performance Media
- SEM
- Social
- Display
- Budget Management
- Affiliate Management
- Data Analysis
- Google Analytics
- Tag Manager
- Programmatic
+8 more
Qualifications
- Bachelor’s Degree in Marketing, Communications or E-commerce
- Bilingual (French and English)
About Canadian Tire
canadiantire.caGet anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire online or one of 500+ stores.
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