Media Strategy Lead

General Manufacturing(26 days ago)

HybridFull TimeMedior$76,100 - $114,300Marketing

About this role

Media Strategy Lead at General Motors is responsible for developing, planning, and executing regional digital media strategies for Cadillac across Canada. The role focuses on translating brand objectives into measurable media plans while collaborating with internal teams and external agencies to drive performance and regional alignment.

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Required Skills

Media Planning
Digital Media
Analytics
Campaign Optimization
Stakeholder Management
Project Management
Media Buying
Audience Targeting
Ad Tech

Qualifications

Bachelor's Degree

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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