Messaging Content Strategy Analyst
USA TODAY
About this role
USA TODAY Co. is seeking a data-driven content strategist with journalism experience to enhance audience engagement and growth through messaging platforms like email and SMS. The role involves analyzing performance data, advising newsroom partners, and innovating digital storytelling approaches. The position aims to support the future of journalism by leveraging trends and analytics to build trust and community connection.
Skills
Qualifications
About USA TODAY
usatodayco.comUSA TODAY Co. is an audience‑led, digitally focused media company and publisher affiliated with the Gannett family. It produces national and local journalism across digital platforms—covering news, sports, features, opinion, video and podcasts—while operating a network of local newsrooms and branded content channels. The company offers subscription products, newsletters and data-driven advertising and marketing solutions for businesses and advertisers. Its strategy emphasizes digital distribution, audience insights and scalable local-to-national reporting.
About USA TODAY
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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and employee contacts for USA TODAY.
Salary
$79k – $162k
per year