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Monetization Lead at Appodeal - ApplyBlast

Monetization Lead

Appodeal

3 months ago

4.3 on Glassdoor

Barcelona, Spain

Hybrid

Full Time

Senior

0 applicants

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About this role

Appodeal is seeking a Monetization Lead to own ad monetization strategy and execution across its mobile gaming portfolio, including WordMaker, Solitaire, and Brick Blast. This hands-on role requires defining eProfit-driven strategies, managing rigorous A/B testing cultures, and cultivating relationships with ad networks and DSPs. The Lead acts as a cross-functional integrator, collaborating with Ad Tech, Analytics, and Product teams to drive growth without direct reporting authority over those functions.

Responsibilities

Define and evolve ad monetization strategy grounded in eProfit outcomes
Build and run a high-velocity A/B testing culture for waterfall configurations
Own relationships with ad networks, DSPs, and exchanges for casual gaming
Act as Product Owner for monetization across the mobile game portfolio
Lead a lean, high-talent team focused on ownership and rapid iteration

Skills

About Appodeal

appodeal.com

Headquarters

Tysons, Virginia, United States

Company Size

51-200 employees

Founded

2015

View Profile

Appodeal is a mobile app monetization and ad mediation platform that helps app and game developers maximize ad revenue. It provides an SDK and mediation tools—including in-app bidding, programmatic demand integration, and analytics—to automate ad placement and optimize yield across formats. Developers use Appodeal to connect to multiple demand sources, increase eCPMs, and scale profitable apps and games while simplifying ad operations and reporting.