Off-Trade Marketing Manager

This role is responsible for administering the overall off-trade marketing agenda, focusing on planning and managing push and activation activities to accelerate partnerships with customers and drive brand growth. The position involves translating commercial strategies into channel programs, monitoring brand performance, and leading the development of trade plans to maintain growth for assigned brands. Additionally, the role requires leveraging shopper insights and market data to innovate POSM/TOT and lead ad-hoc projects to enhance visibility and customer loyalty.