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Omni Activation Manager, Walmart – Mars Petcare at Nature's Bakery - ApplyBlast

Omni Activation Manager, Walmart – Mars Petcare

Nature's Bakery

20 days ago

3.3 on Glassdoor

Bentonville, Arkansas, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

The Omni Activation Manager drives brand growth and sales for the Mars Pet Nutrition business at Walmart by developing and executing integrated omnichannel activation strategies. This role focuses on connecting digital and physical shopper experiences to enhance engagement and drive incremental revenue across the Cat and Treats portfolio. The position requires collaboration with sales, marketing, and agency partners to optimize retail media and shopper marketing programs.

Responsibilities

Develop and execute omnichannel activation strategies to drive brand growth and sales
Lead retail media optimization and test-and-learn initiatives with agency partners
Manage annual investment budget and allocate resources toward high-impact opportunities

Skills

About Nature's Bakery

naturesbakery.com

Headquarters

Reno, Nevada, United States

Company Size

201-500 employees

Founded

2011

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Nature's Bakery is a snack company that makes better-for-you, soft-baked goods using real, wholesome ingredients with the purpose of nourishing families and helping them thrive one snack at a time. Its product line includes soft-baked fig and brownie bars and other snack varieties, sold direct-to-consumer online with options like build-a-box and branded gear. The brand emphasizes great taste alongside wholesome ingredients and convenient snacking. Nature's Bakery is headquartered in Reno, Nevada.