Online DTC Sales Manager
Philips(4 months ago)
About this role
An Online DTC Sales Manager drives direct-to-consumer revenue and brand presence through the company's WeChat store and official digital channels. The role creates annual and monthly sales and promotional plans, manages promotional budgets, and executes content and traffic acquisition strategies across Tencent and e-commerce touchpoints. It relies on data-driven monitoring and cross-functional collaboration (CRM, Tencent KA) to optimize site layout, digital features, and customer segmentation to increase MAU and sales.
Required Skills
- Sales Planning
- Budget Management
- Campaign Planning
- Content Promotion
- Data Monitoring
- Data Analysis
- CRM Collaboration
- Tencent Ecosystem
- Traffic Acquisition
- MAU Growth
+6 more
About Philips
philips.comLearn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
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