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Optimisation Manager at VML - ApplyBlast

Optimisation Manager

VML

4 months ago

Remote

Full Time

Senior

4 applicants

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About this role

VML is seeking an Optimisation Manager to execute high-velocity site optimisation and continuous improvement initiatives within their Enterprise Solutions division. Reporting to the Optimisation Lead, this role translates tactical roadmaps into live performance-enhancing updates by collaborating with Paid Media, CX, and Development teams. The position focuses on managing daily campaigns, analyzing real-time data, and operating various digital platforms to drive measurable business growth for global clients.

Responsibilities

Manage daily site optimisation roadmap and execution with zero-defect delivery
Build and monitor A/B tests and personalisation campaigns to boost conversion rates
Monitor real-time analytics suites to identify performance drops and opportunities
Implement tracking codes and event parameters to ensure data integrity
Translate complex test data into actionable recommendations for the optimisation team

Skills

About VML

vml.com

Headquarters

New York, New York, United States

Company Size

10001+ employees

Founded

1992

View Profile

VML is a global full-service marketing and experience agency that builds connected brands through creativity, data, and technology. It combines brand strategy, customer experience and UX design, digital commerce, content and social, and technology implementation to drive growth and engagement across channels. The agency operates globally as part of WPP.