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Paid Acquisition Manager at Prose - ApplyBlast

Paid Acquisition Manager

Prose

3 months ago

3.8 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

Prose is seeking a Paid Acquisition Manager to lead paid acquisition strategy across Meta, AppLovin, Pinterest, and TikTok, driving customer growth for its custom hair and skincare business lines. The role involves owning campaign performance, developing audience growth plans, and executing A/B testing to optimize conversion funnels. This position requires close collaboration with Creative Strategy, Brand, and Analytics teams to refine ad creative and channel performance.

Responsibilities

Own Meta and AppLovin acquisition strategy and performance
Build Pinterest and TikTok into reliable acquisition channels
Design and execute A/B testing roadmap across conversion funnel

Skills

About Prose

prose.com

Headquarters

Brooklyn, New York, United States

Company Size

51-200 employees

Founded

2017

View Profile

Prose is a direct‑to‑consumer beauty brand that creates truly custom haircare and skincare formulas tailored to each customer. Users complete a free online consultation about their hair or skin, lifestyle, and environment, and Prose blends personalized products to order with options for one‑time purchases or subscriptions. The company emphasizes data‑driven personalization and digital tools (consultations, referrals, account/subscription management) to deliver individualized routines.