Paid Ads Specialist - B2B Lead generation

Tilt(1 month ago)

RemoteFull TimeSenior$100,751 - $137,540 (estimated)Marketing

About this role

The Paid Ads Specialist - B2B Lead Generation at Tilt is responsible for developing and executing strategies to drive B2B lead generation primarily through paid acquisition channels like Google, Instagram, and TikTok. The role requires deep expertise in performance marketing, managing HubSpot pipelines, creating landing pages, analyzing lead quality, and optimizing funnel performance to ensure a consistent flow of qualified leads. The specialist will collaborate cross-functionally to enhance messaging and targeting while scaling lead-generation channels for efficient growth.

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Required Skills

B2B Lead Generation
Performance Marketing
HubSpot CRM
Campaign Optimization
Landing Page Development
Lead Qualification
Data Analysis
Multichannel Acquisition
Cost Reduction
Cross-Functional Collaboration

+4 more

Qualifications

3+ years in B2B demand generation, growth, or performance marketing
Deep working knowledge of HubSpot CRM
Experience using Typeform
Understanding of retail, wholesale, e-commerce, or marketplaces

About Tilt

www.tilt.app

Tilt is an innovative shopping platform that combines the excitement of live streaming with the thrill of online shopping. It allows users to discover new fashion trends, unlock exclusive collectibles, and engage in real-time shopping experiences through live auctions, giveaways, and drops. The platform is designed to create a lively and interactive environment for shoppers, where they can connect with friends while exploring unique products. With a focus on community and engagement, Tilt aims to redefine the way people shop online.