Paid Media Manager, Paid Search
Labcorp(1 month ago)
About this role
The Paid Media Manager, Paid Search leads paid search strategy for Labcorp OnDemand, Labcorp’s direct-to-consumer business, with a focus on driving demand and new customer acquisition. The role operates at the intersection of marketing, analytics, and product, translating channel performance into business insights and cross-functional plans. The position is based in Burlington or Durham, NC and follows a hybrid schedule.
Required Skills
- Paid Search
- SEM
- Campaign Management
- Budget Management
- Performance Analysis
- Ad Copy
- Keyword Research
- Audience Targeting
- Google Ads
- Microsoft Advertising
+3 more
Qualifications
- Bachelor's Degree in Marketing, Advertising, or Related Field
About Labcorp
labcorp.comLabcorp is a global life sciences and healthcare company that provides diagnostic laboratory testing and drug development services. It operates clinical laboratories and digital testing solutions for patients and providers while supporting biopharma companies with clinical trial services, central laboratory capabilities, and development analytics. Labcorp’s testing, data and research platforms help guide healthcare decisions across clinical care, research and commercial drug development worldwide.
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