Paid Media Manager

Givebutter(2 months ago)

RemoteFull TimeManager$90,000 - $110,000Revenue

About this role

As a Paid Media Manager at Givebutter, you will be responsible for transforming the company's paid advertising efforts into a scalable growth engine. This role involves collaborating closely with the Director of Performance Marketing to develop and execute comprehensive advertising strategies across multiple platforms such as Google Ads, LinkedIn Ads, and Meta Ads, while managing a considerable media budget. You will monitor performance metrics, conduct keyword research, and implement A/B testing to optimize campaigns, all aimed at enhancing brand awareness among nonprofit organizations and maximizing efficient customer acquisition.

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Required Skills

Paid Media Management
Campaign Launching
Keyword Research
Ad Copywriting
Performance Analysis
Report Building
Paid Search Audits
Audience Audits
Conversion Tracking
Dashboard Creation

+14 more

Qualifications

5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Strong understanding of SEM fundamentals including keyword match types and bidding strategies
Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max
Proficiency with Google Tag Manager, Google Analytics 4, and conversion tracking setups
Experience setting up and running A/B experiments within Google Ads and PostHog
Experience with seven figure annual search ad budgets

About Givebutter

givebutter.com

Givebutter is an all-in-one fundraising platform designed specifically for nonprofits, combining features for fundraising, marketing, and donor management. The platform offers 0% fees on transactions and rewards, allowing organizations to efficiently manage donations and enhance donor engagement. With tools such as customizable donation forms, a built-in CRM, and support for various payment methods, Givebutter helps nonprofits maximize their fundraising potential while simplifying the process. Ideal for organizations of all sizes, Givebutter is committed to helping changemakers achieve their missions effectively.