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Paid Media Manager at Colibri Group - ApplyBlast

Paid Media Manager

Colibri Group

3 months ago

3.2 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

Colibri is seeking a strategic Paid Media Manager to lead paid acquisition strategy across four brands within the VPS ecosystem. This role owns a $3.4 million annual media investment and $22 million in digital revenue, focusing on rebuilding underperforming programs and optimizing full-funnel strategies. The ideal candidate will partner cross-functionally to drive profitable growth, improve marketing efficiency, and provide executive-level recommendations.

Responsibilities

Develop and execute paid acquisition strategies driving revenue growth across multiple brands
Lead turnaround and continuous optimization of underperforming paid media programs
Make strategic investment decisions to maximize return on marketing investment
Diagnose performance issues and translate data into actionable business recommendations
Partner cross-functionally with Product Marketing, SEO, and Analytics teams

Skills

Qualifications

Bachelor's degree in Marketing, Business, Analytics, or related field

About Colibri Group

colibrigroup.com

Headquarters

St. Louis, Missouri, United States

Company Size

1001-5000 employees

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Colibri Group is a professional education company that owns and operates a portfolio of brands providing online learning, exam preparation, continuing education, and career development programs. Its offerings serve licensed and skilled professions such as real estate, healthcare, financial services, accounting, and teacher education.