Paid Social Specialist

The Paid Social Specialist will execute and improve paid social advertising campaigns across platforms (primarily Meta, plus TikTok, Pinterest, Snapchat, Reddit as relevant) to drive new-customer acquisition and revenue while maintaining efficiency. The role uses established playbooks and platform tools, partners closely with Creative, Analytics, and Product teams, and documents learnings for repeatable scaling. This position supports client-facing reporting and collaborates within a pod structure to apply data‑driven optimizations and platform automation.