Paid Social

The Paid Social role at iwoca is responsible for scaling the company's paid social advertising channel across Meta, TikTok, and LinkedIn to drive profitable customer acquisition for its SME lending and credit card products. The position involves developing creative strategies, managing multi-product campaign architectures, and leveraging AI tools to optimize performance and incrementality. This role requires a commercially minded leader who can build measurement frameworks, manage stakeholder relationships, and coach junior team members to achieve aggressive growth targets.