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Performance Marketing Lead (User Acquisition) at BJAK - ApplyBlast

Performance Marketing Lead (User Acquisition)

BJAK

2 days ago

2.4 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Performance Marketing Lead (User Acquisition) is responsible for planning, managing, and optimizing paid user acquisition campaigns across various digital channels to drive growth and profitability. This role involves managing advertising budgets, analyzing campaign performance, and running structured experiments to improve acquisition efficiency. The position requires collaboration with creative teams and the use of advanced attribution tools to measure success and scale campaigns across markets.

Responsibilities

Plan and optimize paid user acquisition campaigns across multiple channels
Manage advertising budgets and allocate spend based on performance metrics
Analyze campaign performance and run experiments to improve acquisition efficiency

Skills

About BJAK

bjak.my

Headquarters

Petaling Jaya, Selangor, Malaysia

Company Size

501-1000 employees

Founded

2019

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BJAK is Southeast Asia's leading digital insurance platform, BNM-approved, enabling users in Malaysia to compare car and motorcycle insurance from 16 insurers, get instant quotes, and renew road tax online. The platform offers flexible instalment payment options, a wide range of insurance products including travel, life, medical, and home content insurance, as well as VIP roadside assistance and an online car repair booking service. BJAK serves over 9 million users and is known for its fast, user-friendly experience and 24/7 customer support.