Performance Marketing Manager (Amazon Lead)
Frida
About this role
Frida is a fast-growing baby and parenting product company seeking a Performance Marketing Manager to own Amazon Advertising strategy, planning, and execution. This role reports to the Director of Media and focuses on driving sales growth and expanding Frida’s presence on Amazon through end-to-end media management and performance analysis. The position partners with internal teams and external agencies to identify testing opportunities, optimize media mix, and deliver strategic recommendations.
Skills
About Frida
frida.comFrida is a parenting brand designed to offer practical solutions for new parents, emphasizing its understanding of their unique challenges. Unlike lifestyle brands, Frida focuses on addressing immediate needs with innovative products, helping parents navigate issues like crying babies or health concerns. With a commitment to reliable and effective solutions, Frida is seen as the go-to resource in the parenting journey.
Recent company news
ForbesPostpartum Care Brand Frida Baby Face Backlash Over Controversial Marketing
3 weeks ago
Inc.comBaby and Mom Product Brand Frida Faces Backlash Over Risqué Marketing Language
3 weeks ago
American Family AssociationParents, Beware of Frida Baby
3 weeks ago
USA TodayParents are mad over 'sick' Frida Baby ads. The controversy explained
2 weeks ago
New York PostPopular baby brand accused of ‘disgusting’ and ‘sexual’ marketing tactics after backlash: ‘This is absolutely appalling’
4 weeks ago
About Frida
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Frida.
Salary
$113k – $151k
per year