Performance Marketing Manager (Amazon Lead)

Frida(8 months ago)

HybridFull TimeSenior$112,615 - $151,103 (estimated)Marketing

About this role

Frida is a fast-growing baby and parenting product company seeking a Performance Marketing Manager to own Amazon Advertising strategy, planning, and execution. This role reports to the Director of Media and focuses on driving sales growth and expanding Frida’s presence on Amazon through end-to-end media management and performance analysis. The position partners with internal teams and external agencies to identify testing opportunities, optimize media mix, and deliver strategic recommendations.

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Required Skills

Amazon Advertising
Sponsored Products
Sponsored Brands
Programmatic Advertising
Display Ads
Media Planning
Data Analytics
Excel
Vendor Central
Reporting

+4 more

About Frida

frida.com

Frida is a parenting brand designed to offer practical solutions for new parents, emphasizing its understanding of their unique challenges. Unlike lifestyle brands, Frida focuses on addressing immediate needs with innovative products, helping parents navigate issues like crying babies or health concerns. With a commitment to reliable and effective solutions, Frida is seen as the go-to resource in the parenting journey.