Performance Marketing Manager (Paid Search & Shopping)
Zenni Optical(18 days ago)
About this role
A Performance Marketing Manager at Zenni Optical leads paid search and shopping efforts to drive revenue growth and customer acquisition. The role oversees management and optimization of paid search, shopping and video campaigns across platforms including Google and Bing. The manager contributes to strategy, forecasting, and cross-functional collaboration to align media, creative, and business priorities.
Required Skills
- Paid Search
- Shopping Ads
- Google Ads
- Bing Ads
- YouTube Ads
- Campaign Optimization
- ROAS Analysis
- Budget Forecasting
- Competitor Monitoring
- Data Analytics
+2 more
About Zenni Optical
zennioptical.comZenni Optical is an online, direct‑to‑consumer eyewear retailer offering affordable prescription glasses, sunglasses, and non‑prescription frames. They carry thousands of styles and sizes with customizable lens options (progressive, bifocal, anti‑reflective, photochromic, blue‑light filters, polarized, etc.) and accessories like clip‑ons. Zenni emphasizes low factory‑direct pricing, virtual try‑on tools, and frequent promotions to make eyewear accessible. Customers choose them for wide selection, customization, and convenient global online ordering and shipping.
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